The data pointed out that there are 21.72 million internet users in taiwan, accounting for about 91% of the population; while the number of active community platform users is as high as 21.35 million, accounting for 89.4% of the entire taiwan, an astonishing proportion; in terms of growth rate, internet users an increase of 1.3% over last year, and an increase of 8.4% in community users, which is obviously ahead of schedule; in addition, the average daily internet time of citizens is 8 hours and 7 minutes, of which a quarter of the time (2 hours and 4 minutes) is used for social media shows the high level of activity among taiwanese internet users.
It is not uncommon for taiwanese to use social media. More importantly, social networking does play an indispensable role in consumers’ shopping logo design journey: according to the survey, 27% of users use social platforms to explore brand information; a quarter of community users look for fun and easy-to-buy things on the platform.
Another survey pointed out that nearly one-third of consumers contacted and recognized new brands through social platform advertisements; and when further evaluating brands or products and deciding whether to buy them, 44.2% of online consumers users will do their homework through the community. Therefore, no matter whether the main sales channel of a brand is online or physical, it is necessary to do a good job of marketing layout through the social platform to enhance the visibility of the brand and deepen the brand impression, whether it is to deliver advertisements for exposure, diversion, or introduction of internet celebrities cooperation, accumulation of word-of-mouth praise, etc. Are all feasible directions