Viewers can skip these ads after the first five seconds. Here’s an example of one of Boom’s TrueView ads on desktop: Screenshot showing a youtube video Here’s another example of what TrueView ads look like on mobile: Screenshot showing a youtube ad on mobile The beautiful part for you as an advertiser is that you don’t pay unless someone watches your video for at least 30 seconds (or the whole video if it’s less than 30 seconds) or clicks through to your site.
If a user doesn't watch or engage with your ad, you pay nothing. Right now we’re paying between $0.03 to $0.19 per completed view for TrueView ad remarketing campaigns. It’s worth noting that you pay the same rate to your site or Telemarketing list watches the ad to the billable point. Before we discuss how to build powerful YouTube remarketing campaigns, I want to make a very important point. A great YouTube campaign requires a video ad that converts.
It doesn’t have to be an expensive video with high production value. However, it does need to show why your product is awesome and make people want to take action. While your video ad doesn’t need to be the next viral hit, it does need to be engaging and compelling. The campaign structure and audience lists you use are also critical. I’ll outline those details in the article. But, you’re only as good as your video ad. 1 Step 1: Build A List Of Cart Abandoners 2 Step 2: Create A 3-Step.