What is the magic of the CRM that BAT is laying out?

CRM, customer relationship management, is customer-centric, using new technology to promote this concept. Recently, Tencent has set a financing record in the domestic CRM field. Why is CRM so favored? On September 5, Sales Easy announced that it was once again favored by Tencent Capital, and this was the third time Tencent invested in Sales Easy. This year, Tencent has also made frequent moves in the To B market, showing that it has become a major shareholder of Liuduren, and then acquired Weimeng and Youzan. Now it has reinvested in Sales and became its second largest shareholder. Earlier this year, Ali also reached a strategic cooperation agreement with

Salesforce, becoming the exclusive software provider of Salesforce in Greater China, and the products sold are also set in its enterprise CRM product suite. In July this year, Baidu also launched its own CRM product "Aifanfan". Adopt a product positioning phone number list similar to Salesforce, that is, the SaaS+PaaS model, especially the marketing CRM dominated by the PaaS platform. At the same time, 10 different CRM vendors, including HC Network, Red Circle Marketing, and Mantis Technology, were recruited as ISVs. And as a company with paid search advertising as the core, Baidu will use the large amount of traffic accumulated in search products for many years to focus on front-end customer acquisition, and ISVs such as red circles will be responsible

for the operation and management after absorbing customers. What exactly is CRM? Shaping the story of Salesforce's valuation exceeding $100 billion, what is the CRM that BAT and ByteDance are laying out? To answer this question, we have to go back in time to 1999, when Gartner Group Inc applied the concept of ERP proposed earlier, emphasizing the overall management of the supply chain. However, due to the limitations of the ERP system's own functions and the limitations of the development of IT technology, it is difficult for the ERP system to achieve effective management of the downstream (customer side) of the supply chain. For the diversity of many enterprise customers,