When facing the analysis of a website, several questions arise: What should be measured? Where to start? How are you going to deal with it? But the most important thing is to determine which tool to choose . It is well known that web analysis is practically everything: its elaboration aims to quantify the success of a website and discover how its usability, design, architecture... all the elements that make the website even more successful can be optimized. in the future. Index of contents Web Analytics: Beyond Google Analytics Hence the importance of a good report. Web analytics is not just Google Analytics or Piwik or Omniture or Urchin. There are many tools that complement each other to get the best results and get the most out of your studies. Just as "driving" is not the exclusive use of the steering wheel or "cooking" is not simply putting a pan on the fire, web analytics is not a tool, it is the set of several, and the use made of them will depend on the success and quality of a report. Web analytics can help answer a long list of questions about a website, its visitors.
With profound impact. The best result that an analyst can obtain is not simply to improve the website, since the most important part of this work is to see how the work carried out becomes reality and gives results. Therefore it is also important to have tools that measure this. Just as there is no perfect ingredient for cooking or the definitive color when painting a picture, there is no tool that meets all the requirements to be the ideal in the world of web analytics. Nor is number list there a group that makes up a "top", since each study is different and it is necessary to adjust to the needs of each website and its analysis. As much has been said on several occasions, not all analytics is Google Analytics. Other very useful tools for web analytics: clicky clicky This versatile tool offers real-time web analytics. On top of that, it has great features like tracking individual users with the option to attach custom data like email address or name. You can also analyze the complete history and all your activities.
On many occasions, it is the tool to which users migrate from Google Analytics, mainly due to the speed at which information is received in real time in Clicky . In addition, it offers the option to see the exact number of visitors to a website and each page, showing the details of said users. This can be seen in a corner in the browser, where you can see the number of visitors at the time, as well as how many users are on the specific page the analyst is currently visiting. Likewise, Clicky provides value-added information such as the market shares of browsers, operating systems, search engines, etc. This free tool also features an accurate heat map that provides a quick, colorful and immediately understandable view of how users are interacting with and using the page. In addition, it has a mobile application with which to maintain control over traffic regardless of the place. woopra woopra Another very easy to use tool that offers real-time analytics and built-in CRM analytics.