Activation refers to increasing the active level of business email list users, mainly through novice rewards, promotions, content, product guidance, etc. to make users the most valuable active users. It is necessary to grasp the behavior data of users and monitor the health of the product.
Key indicators: proportion of new and old users, DAU/WAU/MAU, average daily login times, average daily usage time, etc.
Usually, the cost of maintaining an old user is much lower than the cost of acquiring a new user, so not only should you attract new users, but you should also pay attention to user stickiness, where and why users churn. And take corresponding measures to encourage these users to continue to use the application before they churn.
Key indicators: new user retention rate, old user retention rate, active user retention rate, daily, weekly and monthly retention rate, churn rate, etc.
That is, to obtain income, which is mainly used to measure the commercial value of the product. We can analyze it by monitoring the transaction rate and other indicators.
Key indicators: ARPU, ARPPU, payment rate (to distinguish new and old users), customer unit price, LTV, etc.
It is mainly based on the attraction of products, marketing, celebrities and other events, so that users can spontaneously spread virally and expand user groups.
Key indicators: share button clicks, user sharing landing page visits, fission coefficient, etc.