Similar sleep management and health management executive list apps include small sleep, snail sleep, tide, dolphin sleep, TING, etc. Only Snail Sleep and executive list Little Sleep can manage sleep and play sleep-assisting sounds. They can also be used as tools to improve efficiency. The number of users is also the closest. Therefore, the following data comparison will be used to analyze the two products. 3. Market Analysis According to the "2020 Xilinmen China Sleep Index Report", the average sleep time of Chinese people is only 6.92 hours.
Chinese people stayed up late at least three executive list times a week on average, and 49.4% of them chose to stay up late on their own initiative. Among these people who subjectively "don't want to sleep", the post-90s, post-95s and post-00s accounted for the highest proportion, reaching 52.5%. There are more and more "fireflies" that are more beautiful at night. Playing on the phone is the cause or the result of not being able to sleep? The report pointed out that the reason executive list behind insomnia is not only individual reasons,
But in fact the changes in the whole society and lifestyle executive list have made it difficult for many people to have a good night's sleep. In the case of shorter executive list and shorter sleep duration, sleep quality is crucial. The fast-paced lifestyle of modern people has led to increased stress, and people's demand for sound has gradually increased, so the healthy sleep APP came into being. 2. Analysis of product core strategy 1. Product positioning Little Sleep is a new concept application for healthy sleep. The slogan is "give you a good sleep like a baby".