In furniture and home décor, the huge +236% roast for brazil phone number list brand traffic is due to a massively higher avow, while in health and beauty, a improved conversion is the main efficiency factor. These two influences are discussed in more detail below. While roast is a popular and rather flashy metric, it alone isn't enough to determine whether advertisers in a given industry brazil phone number list should implement a brand/non-brand split in their campaigns. The difference in performance must be weighted by a financial measure for example, revenue sharing or cost sharing.
Here's a look at how advertisers on brand traffic across our eight brazil phone number list lines of business. Average brand cost share ranges from 16% to 56%returning to the above example of furniture and home décor merchants, who on average could see a 236% higher roas for branded search terms compared to non-branded terms. It's a, but what is the impact? Looking at the brand's average cost share in this industry, you can see that this performance difference affects 20.5% of their budget, or 1 in 5 dollars spent on shopping ads. So yes, absolutely, this cost sharing seems important and brazil phone number list deserves special attention. Even the lowest cost share seen in the generalist category, where we have assortments spanning many and diverse product categories
Still affects almost 16% of the budget. But why, do brazil phone number list general marketers spend the lowest percentage on brand traffic? A few reasons come to mind. First, their audience may be making more generic queries with no brand terms or more specific queries with product-related terms or the google algorithm may associate them with more generic traffic in brazil phone number list preference. A second possibility could be that feeds are simply structured or maintained differently. Our script looks for the brand attribute in the merchant's data feed, then cross-references the terms there with the account's search queries.