This value point, I sort out from the perspective of enterprise private domain operation, to help you understand the form of enterprise WeChat in private domain operation.
1) Enterprise WeChat is a communication channel between enterprises and customers in private domain operations
Relying on WeChat's 1.2 billion users, enterprise WeChat can communicate seamlessly. This natural absolute advantage is enough to make us make up our minds to invest private domain operations in the embrace of enterprise WeChat!
When we are doing membership operations, user-link-data-strategy-growth, through such basic links, the performance of the enterprise can be improved. The user link channel is a very important link.
Without links, there will be no interaction, and without interaction, there will be no continuous transactions for users!
Compared with the WeChat service account and the WeChat applet's access channel, the enterprise WeChat access channel has many benefits! One-to-one exclusive communication, real-time response, and natural communication form are all determined by the natural form of enterprise WeChat.
When corporate WeChat did not appear, most private domain platforms used service accounts or mini programs and WeChat groups as carriers, and the most troublesome thing was user access;
The message template of the message access channel of the service account was originally the most open communication channel for brands from WeChat, and a new policy was issued a few years ago to block it;
The message template of the applet has been complained about its closedness;
The blocking of the WeChat group's group control software has also resulted in the inability of private domain users to have a good access channel on the WeChat platform.
The gradual closure of the above-mentioned channels has accelerated the pace of enterprises switching to enterprise WeChat.
The disappearance of the connection with the user means that I want to communicate with the customer on the phone, but the telephone line has been cut, and there is no communication channel; the activation strategy of the whole life cycle operation of the member, the repurchase strategy, can not be realized at all. .
Enterprise WeChat is a multi-line, multi-channel, high-quality telephone line!
Can make a salesperson call 20,000 customers at the same time; can create an external group of 500 people! (External group refers to a group that includes WeChat users. In fact, there is no advantage between WeChat and WeChat in terms of the number of groups in the group. In addition, it should be noted that in general operations, users join groups through WeChat. Although non-external groups can create 2000 groups of people, but has no country email list role in the context of private domain operations).
2) Enterprise WeChat is countless enterprise service accounts
In WeChat, private domain traffic operations are mostly through service accounts and small programs; and in the capabilities provided by enterprise WeChat, these are completely undertaken, and even have more open capabilities!
About the comparison of service account operation and enterprise WeChat operation:
WeChat service account is one-to-many service and reach customers; enterprise WeChat can serve customers one-to-one;
The WeChat service account can regularly publish articles and other content operations. The application in the enterprise WeChat has an application account, which can also send content; at the same time, there are more types of content to be sent, and there are fewer restrictions;
The menu function of the WeChat service account provides many additional operation functions. The application account also has the WeChat service menu, and the operation functions can also be configured;
The message group sending function in the WeChat service account (the digital system secretly calls the message template interface to send a notification to the user to realize the group sending trigger), in the enterprise WeChat, it can be generously sent to users/groups, this function is a very good function;
The capabilities that the service account can provide can be fully realized in enterprise WeChat.
The applet can be seamlessly associated with the enterprise WeChat. After the association, the applet will automatically become the enterprise WeChat application and can be used normally;
Therefore, there is no difference between the use of mini programs in WeChat and enterprise WeChat;
In addition, enterprise WeChat provides more convenient functions in scenarios used by staff, such as
The chat dialog box provides the permanent entrance of the applet application; for example, when a salesperson communicates with a customer, he can directly open the applet to view the member's order record and member portrait (this function requires the service provider to provide this function, not the default function of WeChat );
The enterprise WeChat personal details page provides a fixed entry for the applet application; customers can directly open the applet when viewing your personal center page;
After the applet becomes an application, various messages such as graphics, video, pictures, and voice can be pushed through the application account; it is equivalent to giving the applet the push capability of the service account.