1. Content Marketing in the News
The Scary Dystopian Future of Advertising (7:32): In the phone number list not-too-distant future, advertisers will know all about you. They will be able to find you anytime and anywhere, according phone number list to this opinion piece by Steve Tobak. Emerging technologies, such as artificial intelligence and virtual reality, will inevitably be used as advertising mediums, he adds. I don't think the phone number list future is as bleak as Tobak predicts. Robert agrees; most advertisers are unlikely phone number list to be able to master the ubiquitous consumer tracking described by the author.
WPP spent $1 billion with Facebook last year (17:57): WPP spent $1 billion on Facebook advertising on behalf of its clients last year, up from $650 million in 2014 This year, the phone number list global agency plans to place more than $5 billion. in advertising with Google, its largest media relationship, according to Ad Age. Robert and I agree that this growth rate is incredible, and we highlight Facebook's role phone number list as a major player in the world of online advertising.
2. Sponsor (38:21)
Episerver:As a digital marketer, you face both external and internal challenges — from declining organic reach on social media to software issues that undermine your team's productivity. At the phone number list same time, you're tasked with managing content that increases leads, drives sales, or builds customer loyalty. Four Steps phone number list to Simplify Digital Experience, a new guide from Episerver, covers the four fundamental steps of digital customer experience and gives practical advice phone number list on how to work more effectively using the CMS and digital marketing platform of 'Episerver. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the phone number list digital experience for your customers.
3. Rants and raves (40:16)
Robert's rave: Robert finds this opinion piece from The phone number list Guardian, titled The Attention Economy and the Demise of the Middle Ground, extremely inspiring. He points out that as content creators, we don't necessarily need to focus phone number list on simplifying messages (nibbleable content, infographics, etc.) - after all, consumers watch complex dramas such as Game of Thrones and House of Cards for hours at a time. We may need to raise our expectations phone number list of our audience's attention span and ability to follow complex narratives.
4. This former marketing example of the week (53:33)
Maui Electric Company:The phone number list Hawaiian Electric Company began operations on the island of Oahu in the phone number list late 1800s. By the early 1900s, it had not only extended the availability of electricity to the phone number list rest of the Hawaiian Islands, but it was generating and selling also electrical appliances to its customers. In 1926, the utility (of which Maui Electric is a part) launched its Home Services Department and began demonstrating the benefits and uses of electrical appliances to Hawaii residents in the phone number list auditorium of the historic King Company building.