Manufacturers, even while running at full capacity are sometimes unable to meet demands of the buyers gold market during periods of gold surges, like in 2008-2009. Gold is unlike other consumer purchases in the sense that it can't be purchased when email list the need arises. Hence, waiting around for the gold prices to dip to invest in the buyers gold market is not recommended.
With almost every stock dipping in its value, and further expected market crises, there is no better time than now to invest in gold and be a part of the buyers gold market. Past statistics and market today state the final word- Invest today, become a gold king tomorrow. There is no doubt about it that within the last 5 or 6 years corporate marketing/public relations strategies that are not adapting to the newest internet technologies are going to be left behind.
But old mindsets are hard to change and even companies that have adopted some of the new cyberspace tools are having a hard time understanding the needs and behaviors of the new consumer/buyer/customer. In The New Rules of Marketing and PR, David Meerman Scott walks the reader through the traditional attitudes of marketing and PR activities and shares with readers an updated viewpoint on marketing and PR due to the shift in our present web-enabled communications environment.