Editor's introduction: The sinking market has gradually become the focus of the industry; developing sinking market traffic has also become the next step bulk sms service taken by many products to broaden user channels and achieve user growth. In this article, based on the background of the sinking market, the author conducts a competitive analysis of the special editions of Pinduoduo and Taobao. Let's take a look. 1. Abstract Through the analysis of the sinking market, we can understand the overall operation situation of Pinduoduo and Taobao Special Edition in the category bulk sms service of e-commerce shopping apps, and through the three levels of software information architecture, core use process, other processes and function comparison between the two.
Analysis, and draw the corresponding improvement measures that both need to be made in the shopping process. 2. Market Analysis (PEST) 1. Political factors bulk sms service Since 2017, in order to promote poverty alleviation in rural areas, the Chinese government has implemented the "Network Poverty Alleviation Action Plan" on the one hand, and accelerated the construction of optical fiber networks and 4G base stations in various administrative villages, thus promoting the construction of network infrastructure in rural areas. In 2020, the National Development and Reform Commission issued the "Key Tasks for New Urbanization Construction and Urban-Rural Integration bulk sms service Development in 2020", which continued to put forward requirements for education, transportation and digitalization in rural areas, indicating the consideration of rural areas at the national level. 2.
Economic factors China's economy has experienced a significant slowdown in recent years, from an incremental economy to an era of stock economy. According bulk sms service to the report of iResearch, in the 2013-2020 China Internet economy market revenue statistics, the consumer life sector including the e-commerce industry basically maintains a revenue ratio of about 34-41%, indicating that the era of stock competition has come (Aixin, 2018). According to the 47th Statistical Report on Internet Development in China by the China Internet Network Information Center, as of December 2020, there were 85.4 million new netizens in China, an increase of nearly 5.9 percentage points from bulk sms service March 2020. Among them, those from rural areas The number of new netizens reached 54.71 million, accounting for nearly 70% of the total new netizens (China Internet Network Information Center, 2021).